Our paths crossed at the University of Warsaw. After graduating, Mert specialized in design, digital products, and front-end development, and Arda in performance marketing and paid media.
Working across different companies, markets, and scales, we started seeing the same problem from two sides.
Mert Bildik
Co-founder · Design
Mert runs websites and digital products from brand identity to interface design and front-end build. From global consulting to small and mid-sized businesses, Mert has worked on more than 10,000 visuals for large companies and more than 10 websites and digital products for smaller ones.
Experience
- McKinsey & CompanyVisual Communication · Corporate Presentations
- AdclusiveProduct Design · Ad Tech
- Self-employedBrand Identity & Web Design · SMBs
Expertise
- Web Design
- Product Design
- Brand Identity
- Front-end Development
Arda Mutlu
Co-founder · Marketing
Arda runs paid media and performance marketing, from strategy to measurement. Over 5+ years in international B2B and B2C markets, Arda has worked across agency and advertiser portfolios and global tech brands, on six-figure monthly media budgets and thousands of campaigns.
Experience
- Arteria · GoogleGoogle Ads · EMEA Portfolio & Leadership
- TTEC · GoogleGoogle Ads · EMEA Team Leadership
- Nord SecurityMulti-channel Paid Media · International B2B
Expertise
- Paid Media
- Performance Marketing
- Growth Strategy
- Conversion Tracking
Design and marketing usually serve the same goal, yet they're handled apart. The website and the brand experience take shape on one side, and marketing is added on top later. When what a campaign learns doesn't reach the design, and design decisions don't reach the media strategy, each side can work well and the two still don't add up to a strong system.
We founded weldmeld to remove that divide. We shape design, campaigns, and measurement around one goal. The page, the message, the media plan, and the path to a sale are planned together from day one, and what we learn from performance feeds the next design and marketing decisions.
Our name carries the same idea. To weld is to join separate parts firmly and for good; to meld is to blend different elements into one whole. weldmeld stands for design and marketing that shape each other instead of working side by side.
